Enua Connected Scale - Individual Dignity
Enua’s goal is to enable greater efficiencies for Pasifika nations through shared resources across every stage of manufacture from farming to export. In this way, Enua will enable small Pacific communities to bring back some autonomy and transparency over areas of natural resource.
Initially seeded out of the Cook Islands, Enua is a for profit model designed to allow local Island manufacturers to diversify their economy. Enua will enable this via offering access to shared logistics, added value processing, extraction and added brand value through communal marketing resources and access to global marketplaces.
Success here will then be expanded into other Pasifika nations like Tonga and Samoa creating further local processing capability which will offset some of the current reliance on imported foods including fish and tropical juice.
WHERE ENUA CAN ASSIST:
Research:
An important part of this project is to define low volume high value extracts. Areas of interest include enzymes, phenolic compounds and antioxidants plus also adding some modern scientific spotlight to the anti-microbial, anti-inflammatory, anti-anxiety and pain relief potential in native plant based medicines.
Physical processing:
Even very basic processing can make raw fruit for instance easier to transport, last longer and allow the use of second grade specimens. We have a number of areas of land in Rarotonga which will act as drop off points and processing plants. This will include freeze drying, drying and distillation for essential oils.
Marketing and added Brand Value:
Leveraged marketing resources will pinpoint market opportunities as well refine brand attributes through A/B label testing etc as well as promoting final products or ingredients to either a B2B or B2C marketplace.
Enua Earth's Data For All Of Its People
Through Enua’s Ionga arm, new insights from remote sensing can provide efficiency for agricultural and ocean-based activity. Currently it is not feasible for small community operators to have true transparency over the activities and fishing practises or for to find a viable way to operate against the scale of larger overseas backed entities. Yet, armed with analysed data from Ionga’s multi-scale observation, cubesat sensors and ESA satellite relays, local fisheries and aquaculturalists will have access to a viable competitive advantage. This will provide better fishing accuracy and more efficient diesel usage plus provide wider community transparency in terms of activity in the EEZ and climate change. This data and analysis will also allow insight for agricultural efficiency as well as unique climate change monitoring and mitigation research within a multitude of island biomes.
EFFECTS ON THE ENVIRONMENT:
This data and insight will also allow for greater research and commercialisation of products that help combat climate change and restore biodiversity back to the region. Products from seaweed is one example of this. And coupled with remote sensing insight we are able to begin testing and monitoring scenarios of aquaculture which provide climate change mitigation whilst also providing other revenue streams for a local economy as a hedge away from things like seabed mining and extreme levels of tourism.
FLOW ON EFFECTS ON COMMUNITIES:
Shared resources will also enable local entrepreneurs to diversify their offerings creating a collaborative network of products including the potential for secondary processed and technology-based goods. This would allow locals the opportunities of employment in areas beyond the current limited palette of primary processing and tourism-related industries.